Boost Your Personal Brand
Branding is the process of creating an identity for a person, product or service, uniquely differentiated from others in the same category. Your blog will naturally have its own unique brand established by a combination of the value your content offers, the look and the feel of your design, the tone and angle of your unique voice, the community you create and more.
Unless you are writing an anonymous blog (which I wouldn’t typically recommend), you are your blog and vice versa. This means that in order to build credibility and trust, advance your reputation as a thought leader and establish a loyal blog following, you have to invest in your own brand just as much as you invest in that of your blog.
Start boosting your personal brand by following the steps outlined below:
Personal branding is the process of identifying the unique and differentiating value that you can bring to the table and communicating it in a professionally memorable and consistent manner in all of your activities and outputs.
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Once you’ve identified your personal brand, there are many ways that you can begin to communicate your unique identity through and on your own blog, as well as throughout the greater blogosphere.
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Social Media Branding
LinkedIn, Twitter, Facebook and other social media are powerful online networking tools that, if leveraged effectively, can help you enhance your online brand presence and build stronger networks and followings.
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Events and Networking
While we live in a world of online networking and e-communication, don’t forget the personal branding power of live events and groups, including both those that you attend or join and those that you initiate and lead.
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Getting quoted in publications and media outlets is not as challenging as you might think and is a great way to build your credibility and your personal brand as a recognized expert in your field or area of interest.
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Just as creating and publishing unique and value content for your readers can help build your brand and credibility through your blog, so can publishing books, e-books and/or articles in magazines, journals, blogs and other media.
Learn more about How to Get Published >>>